13FBOX
PURPLE INNOVATION INC COM · 13F Institutional Holdings
Options Calculator Rankings
P

PURPLE INNOVATION INC COM

PRPL
Institutions
61
Combined AUM (Q2 2026)
$22.2M
Combined Shares (Q2 2026)
62.1M
Overall Trend
Decrease
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+832,165
16 · 4 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-2.3M
27 · 12 Exit · ≈
⚖️ Net
-1.4M
Net Sell
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$22.2M
Institutions
61
New Buys
4
Adds
12
Reduces
15
Exits
12
Unchanged
30
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
Coliseum Capital Management, LLC
1.44%2.54%#1$16.7M46.9M$31.0M46.9M00.00%Unchanged
WASATCH ADVISORS LP
0.01%0.02%#4$1.8M5.1M$3.4M5.1M00.00%Unchanged
VANGUARD CAPITAL MANAGEMENT LLC
<0.01%<0.01%#34$789,1472.2M$1.5M2.3M-44,393-1.97%Reduce
BlackRock, Inc.
<0.01%<0.01%#44$373,2181.0M$691,2671.0M-47-0.00%Reduce
Dynamic Advisor Solutions LLC
0.01%0.02%#7$268,535752,200$497,355752,20000.00%Unchanged
MILLENNIUM MANAGEMENT LLC
<0.01%<0.01%#25$259,859727,895$561,209848,774-120,879-14.24%Reduce
GEODE CAPITAL MANAGEMENT, LLC
<0.01%<0.01%#38$220,638617,869$447,128676,083-58,214-8.61%Reduce
JACOBS LEVY EQUITY MANAGEMENT, INC
<0.01%<0.01%#17$217,120608,180$402,129608,18000.00%Unchanged
Shay Capital LLC
0.01%0.01%#5$132,521371,207$82,069124,122+247,085+199.07%Add
Crumly & Associates Inc.
0.02%0.04%#2$118,975333,263$193,112292,063+41,200+14.11%Add
GOLDMAN SACHS GROUP INC
<0.01%<0.01%#40$112,768315,877$96,718146,277+169,600+115.94%Add
VANGUARD FIDUCIARY TRUST CO
<0.01%<0.01%#31$110,142308,521$203,932308,52100.00%Unchanged
Anson Funds Management LP
0.01%0.02%#8$107,100300,000$198,360300,00000.00%Unchanged
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
<0.01%<0.01%#35$100,760282,242$189,772287,012-4,770-1.66%Reduce
Stratos Wealth Partners, LTD.
<0.01%<0.01%#14$97,661273,561$180,614273,161+400+0.15%Add
STATE STREET CORP
<0.01%<0.01%#50$92,762259,838$171,805259,83800.00%Unchanged
UBS Group AG
<0.01%<0.01%#42$55,751156,167$38,01557,511+98,656+171.54%Add
TUDOR INVESTMENT CORP ET AL
<0.01%<0.01%#26$53,782150,649$99,609150,64900.00%Unchanged
Divisadero Street Capital Management, LP
<0.01%<0.01%#13$49,482138,605$91,646138,60500.00%Unchanged
NORTHERN TRUST CORP
<0.01%<0.01%#43$48,946137,104$64,28697,227+39,877+41.01%Add
MML INVESTORS SERVICES, LLC
<0.01%<0.01%#23$46,051128,993$87,246131,951-2,958-2.24%Reduce
Qube Research & Technologies Ltd
<0.01%<0.01%#30$42,252118,352$16,18524,478+93,874+383.50%Add
Midwest Financial Group LLC
0.01%0.03%#3$41,055115,000$76,038115,00000.00%Unchanged
LPL Financial LLC
<0.01%<0.01%#41$35,742100,119$50,58076,498+23,621+30.88%Add
B.O.S.S. Retirement Advisors, LLC
0.01%0.02%#6$29,57182,832$66,120100,000-17,168-17.17%Reduce
BRIDGEWAY CAPITAL MANAGEMENT, LLC
<0.01%<0.01%#19$26,77575,000$49,59075,00000.00%Unchanged
GSA CAPITAL PARTNERS LLP
<0.01%#12$26,41874,000$00+74,000New Buy
SIMPLEX TRADING, LLC
<0.01%<0.01%#36$21,31459,705$30,94746,805+12,900+27.56%Add
MAI Capital Management
<0.01%<0.01%#27$17,85050,000$33,06050,00000.00%Unchanged
RENAISSANCE TECHNOLOGIES LLC
<0.01%<0.01%#33$15,52143,477$448,065677,654-634,177-93.58%Reduce
Vanguard Global Advisers, LLC
<0.01%<0.01%#47$10,72430,040$19,85630,04000.00%Unchanged
CITADEL ADVISORS LLC
<0.01%<0.01%#51$10,28228,800$50,53076,422-47,622-62.31%Reduce
Legacy Wealth Managment, LLC/ID
<0.01%0.02%#9$10,22028,627$38,09457,612-28,985-50.31%Reduce
Caprock Group, LLC
<0.01%<0.01%#21$9,78927,420$18,13027,42000.00%Unchanged
DAVENPORT & Co LLC
<0.01%<0.01%#28$8,92525,000$16,53025,00000.00%Unchanged
XTX Topco Ltd
<0.01%<0.01%#22$8,45523,684$76,847116,224-92,540-79.62%Reduce
HRT FINANCIAL LP
<0.01%<0.01%#37$7,07319,811$7,00011,005+8,806+80.02%Add
Cottage Street Advisors LLC
<0.01%<0.01%#10$5,10514,300$9,45514,30000.00%Unchanged
Plan Group Financial, LLC
<0.01%<0.01%#15$4,64113,000$8,59613,00000.00%Unchanged
KESTRA PRIVATE WEALTH SERVICES, LLC
<0.01%#29$3,84410,767$00+10,767New Buy
Tower Research Capital LLC (TRC)
<0.01%#24$3,74210,482$00+10,482New Buy
GROUP ONE TRADING LLC
<0.01%<0.01%#46$3,73110,450$7,72711,686-1,236-10.58%Reduce
Kesler, Norman & Wride, LLC
<0.01%<0.01%#18$3,58010,027$6,63010,02700.00%Unchanged
Sterling Investment Counsel, LLC
<0.01%<0.01%#16$3,57010,000$6,61210,00000.00%Unchanged
Seros Financial, LLC
<0.01%<0.01%#11$3,57010,000$6,61210,00000.00%Unchanged
OSAIC HOLDINGS, INC.
<0.01%<0.01%#48$3,2909,140$6,92210,495-1,355-12.91%Reduce
JPMORGAN CHASE & CO
<0.01%<0.01%#53$3,1658,356$213,087328,635-320,279-97.46%Reduce
Crewe Advisors LLC
<0.01%<0.01%#20$3,1608,849$5,8518,84900.00%Unchanged
JONES FINANCIAL COMPANIES LLLP
<0.01%<0.01%#52$7802,000$1,3642,00000.00%Unchanged
Optiver Holding B.V.
<0.01%<0.01%#54$5691,593$1,0531,59300.00%Unchanged

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow