13FBOX
INNOVATOR ETFS TRUST · 13F Institutional Holdings
Options Calculator Rankings
I

INNOVATOR ETFS TRUST

NOCT
Institutions
106
Combined AUM (Q2 2026)
$156.9M
Combined Shares (Q2 2026)
2.5M
Overall Trend
Decrease
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+227,893
31 · 15 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-319,737
52 · 10 Exit · ≈
⚖️ Net
-91,844
Net Sell
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$156.9M
Institutions
106
New Buys
15
Adds
16
Reduces
42
Exits
10
Unchanged
33
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
OSAIC HOLDINGS, INC.
0.02%0.02%#45$20.8M332,809$16.7M295,397+37,412+12.66%Add
COMMONWEALTH EQUITY SERVICES, LLC
0.02%0.02%#50$16.0M255,126$14.8M263,247-8,121-3.08%Reduce
INVESTMENT MANAGEMENT CORP /VA/ /ADV
9.61%8.89%#1$11.5M184,121$10.4M183,638+483+0.26%Add
PRINCIPAL SECURITIES, INC.
0.09%0.06%#25$7.8M124,009$4.2M74,681+49,328+66.05%Add
Janney Montgomery Scott LLC
0.01%0.02%#60$6.8M109,507$6.1M107,757+1,750+1.62%Add
Element Squared LLC
3.28%3.89%#2$6.6M105,583$6.9M122,309-16,726-13.68%Reduce
TRUIST FINANCIAL CORP
0.01%0.01%#69$5.5M88,637$4.9M86,120+2,517+2.92%Add
Cetera Investment Advisers
<0.01%0.01%#75$5.4M85,764$6.4M113,008-27,244-24.11%Reduce
LPL Financial LLC
<0.01%<0.01%#93$5.1M81,991$4.7M84,016-2,025-2.41%Reduce
Kestra Advisory Services, LLC
0.02%0.03%#56$4.7M75,703$7.5M132,854-57,151-43.02%Reduce
ENVESTNET ASSET MANAGEMENT INC
<0.01%<0.01%#98$3.3M51,995$2.9M52,271-276-0.53%Reduce
Cambridge Investment Research Advisors, Inc.
0.01%0.01%#70$2.6M40,965$2.3M41,024-59-0.14%Reduce
OLD MISSION CAPITAL LLC
0.04%0.02%#38$2.3M36,236$1.3M22,728+13,508+59.43%Add
RED CRANE WEALTH MANAGEMENT, LLC
1.56%1.45%#3$2.1M33,966$1.8M31,295+2,671+8.53%Add
MAI Capital Management
0.01%0.03%#66$2.0M32,591$5.1M89,870-57,279-63.74%Reduce
Certified Advisory Corp
0.16%0.16%#18$2.0M31,248$1.8M31,869-621-1.95%Reduce
RAYMOND JAMES FINANCIAL INC
<0.01%<0.01%#99$1.9M29,906$2.1M36,900-6,994-18.95%Reduce
Focus Partners Wealth
<0.01%<0.01%#84$1.8M28,710$1.9M33,012-4,302-13.03%Reduce
Diligent Investors, LLC
0.39%0.4%#6$1.8M28,198$1.6M28,448-250-0.88%Reduce
JPMORGAN CHASE & CO
<0.01%#101$1.6M26,292$00+26,292New Buy
Jacobi Capital Management LLC
0.08%0.1%#30$1.6M24,886$1.8M31,886-7,000-21.95%Reduce
First Heartland Consultants, Inc.
0.1%0.13%#24$1.5M24,698$1.6M29,022-4,324-14.90%Reduce
HighTower Advisors, LLC
<0.01%<0.01%#87$1.5M24,692$1.4M25,692-1,000-3.89%Reduce
World Investment Advisors
0.02%0.02%#44$1.5M26,840$1.5M26,84000.00%Unchanged
CreativeOne Wealth, LLC
0.03%0.04%#40$1.5M24,074$1.8M31,796-7,722-24.29%Reduce
Cornerstone Wealth, LLC/TN
0.74%0.79%#4$1.5M23,385$1.4M23,38500.00%Unchanged
BIP Wealth, LLC
0.04%0.06%#37$1.4M23,166$1.4M24,455-1,289-5.27%Reduce
Valtinson Bruner Financial Planning LLC
0.36%0.36%#9$1.4M22,954$1.3M22,95400.00%Unchanged
Brookstone Capital Management
0.01%0.01%#59$1.4M21,902$1.2M21,018+884+4.21%Add
Merit Financial Group, LLC
0.01%0.01%#65$1.3M21,536$1.2M21,792-256-1.17%Reduce
GWN SECURITIES INC.
0.2%0.19%#15$1.2M19,377$1.0M17,771+1,606+9.04%Add
DHJJ Financial Advisors, Ltd.
0.32%0.34%#11$1.1M17,875$1.0M18,223-348-1.91%Reduce
JANE STREET GROUP, LLC
<0.01%<0.01%#102$1.1M17,237$2.0M35,182-17,945-51.01%Reduce
Mid-American Wealth Advisory Group, Inc.
0.37%0.31%#7$1.0M16,526$744,79312,859+3,667+28.52%Add
CREATIVE FINANCIAL DESIGNS INC /ADV
0.05%0.06%#35$1.0M16,420$925,51316,42000.00%Unchanged
SUSQUEHANNA INTERNATIONAL GROUP, LLP
<0.01%#103$1.0M16,219$00+16,219New Buy
CoreCap Advisors, LLC
0.03%0.03%#41$985,76915,766$837,02014,850+916+6.17%Add
CRA Financial Services, LLC
0.11%0.11%#21$955,06915,275$860,97515,27500.00%Unchanged
FOUNDATIONS INVESTMENT ADVISORS, LLC
0.01%0.01%#64$855,34213,680$835,16014,817-1,137-7.67%Reduce
Focus Financial Network, Inc.
0.03%0.03%#43$849,21513,582$765,54913,58200.00%Unchanged
Arax Advisory Partners
0.01%#72$825,26813,199$00+13,199New Buy
SECURED RETIREMENT ADVISORS, LLC
0.4%0.39%#5$787,81512,600$695,54412,340+260+2.11%Add
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
<0.01%<0.01%#96$674,32910,760$256,7544,510+6,250+138.58%Add
Simplicity Wealth,LLC
0.02%#47$669,51810,708$00+10,708New Buy
MML INVESTORS SERVICES, LLC
<0.01%<0.01%#89$649,76010,392$547,9819,722+670+6.89%Add
IFP Advisors, Inc
0.01%0.01%#62$648,07210,365$640,87011,370-1,005-8.84%Reduce
Advisory Services Network, LLC
0.01%0.01%#68$616,5599,861$555,8159,86100.00%Unchanged
Freedom Investment Management, Inc.
0.17%0.09%#16$601,4289,619$312,0935,537+4,082+73.72%Add
Advisory Alpha, LLC
0.01%0.01%#58$565,2269,040$509,5409,04000.00%Unchanged
FORT WASHINGTON INVESTMENT ADVISORS INC /OH/
<0.01%<0.01%#81$562,7259,000$620,01511,000-2,000-18.18%Reduce

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow