13FBOX
INNOVATOR ETFS TRUST · 13F Institutional Holdings
Options Calculator Rankings
I

INNOVATOR ETFS TRUST

PNOV
Institutions
212
Combined AUM (Q2 2026)
$716.0M
Combined Shares (Q2 2026)
16.6M
Overall Trend
Decrease
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+395,583
32 · 17 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-1.7M
118 · 15 Exit · ≈
⚖️ Net
-1.3M
Net Sell
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$716.0M
Institutions
212
New Buys
17
Adds
15
Reduces
103
Exits
15
Unchanged
77
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
ALLIANCEBERNSTEIN L.P.
0.07%0.07%#79$212.4M5.2M$223.0M5.3M-139,055-2.61%Reduce
Penserra Capital Management LLC
0.57%0.75%#13$74.3M1.7M$64.0M1.6M+107,442+6.86%Add
Berkshire Money Management, Inc.
2.47%2.51%#2$27.0M608,729$24.5M598,778+9,951+1.66%Add
OSAIC HOLDINGS, INC.
0.03%0.03%#106$26.5M598,159$23.4M573,100+25,059+4.37%Add
Brookstone Capital Management
0.22%0.58%#38$22.3M503,746$50.4M1.2M-730,773-59.19%Reduce
Focus Partners Wealth
0.02%0.02%#125$17.9M404,195$17.0M416,480-12,285-2.95%Reduce
COMMONWEALTH EQUITY SERVICES, LLC
0.02%0.02%#121$16.8M379,841$17.9M437,941-58,100-13.27%Reduce
LPL Financial LLC
<0.01%<0.01%#177$16.7M376,834$15.0M367,103+9,731+2.65%Add
Kestra Advisory Services, LLC
0.05%0.05%#91$15.5M350,340$14.4M352,233-1,893-0.54%Reduce
FOUNDATIONS INVESTMENT ADVISORS, LLC
0.14%0.17%#53$14.0M314,558$13.5M329,250-14,692-4.46%Reduce
Cetera Investment Advisers
0.01%0.02%#138$13.2M298,072$14.1M345,949-47,877-13.84%Reduce
RAYMOND JAMES FINANCIAL INC
<0.01%<0.01%#184$11.7M264,300$14.0M343,030-78,730-22.95%Reduce
HighTower Advisors, LLC
0.01%0.01%#140$11.6M262,014$10.7M262,01400.00%Unchanged
ENVESTNET ASSET MANAGEMENT INC
<0.01%<0.01%#190$11.3M255,479$10.6M259,611-4,132-1.59%Reduce
Beacon Pointe Advisors, LLC
0.05%0.06%#90$11.2M253,353$10.9M267,116-13,763-5.15%Reduce
Lido Advisors, LLC
0.02%0.02%#119$8.1M182,919$7.6M184,799-1,880-1.02%Reduce
Bellwether Advisors, LLC
0.89%0.93%#8$6.0M134,829$5.5M134,82900.00%Unchanged
Three Seasons Wealth, LLC
0.51%1.97%#14$5.6M126,302$5.2M126,584-282-0.22%Reduce
TRUIST FINANCIAL CORP
0.01%0.01%#161$5.4M120,666$4.9M120,957-291-0.24%Reduce
NATIONS FINANCIAL GROUP INC, /IA/ /ADV
0.25%0.25%#37$5.2M117,120$4.8M118,122-1,002-0.85%Reduce
NewEdge Advisors, LLC
0.02%0.02%#133$5.2M116,320$4.8M116,481-161-0.14%Reduce
CoreCap Advisors, LLC
0.15%0.16%#52$5.2M116,283$4.8M117,442-1,159-0.99%Reduce
GILL CAPITAL PARTNERS, LLC
1.3%1.21%#4$4.6M102,834$4.2M102,83400.00%Unchanged
MML INVESTORS SERVICES, LLC
0.01%0.01%#147$4.5M100,754$4.2M103,154-2,400-2.33%Reduce
CRA Financial Services, LLC
0.5%0.53%#15$4.4M98,264$4.0M98,964-700-0.71%Reduce
Sherry Group, Inc.
3.79%7%#1$3.9M85,017$6.4M155,197-70,180-45.22%Reduce
Keating Financial Advisory Services, Inc.
0.48%0.55%#17$3.7M82,779$3.4M83,853-1,074-1.28%Reduce
Cassady Wealth & Retirement Planning, LLC
1.65%1.67%#3$3.5M79,786$3.5M79,871-85-0.11%Reduce
Comprehensive Financial Consultants Institutional, Inc.
0.9%0.94%#7$3.4M76,449$3.2M77,688-1,239-1.59%Reduce
Buska Wealth Management, LLC
1.14%1.5%#5$3.2M71,337$3.7M91,398-20,061-21.95%Reduce
CAPTRUST FINANCIAL ADVISORS
<0.01%0.01%#168$3.2M71,238$2.9M71,23800.00%Unchanged
Advisory Alpha, LLC
0.07%0.06%#77$3.0M68,525$2.1M50,760+17,765+35.00%Add
OneDigital Investment Advisors LLC
0.03%0.03%#112$3.0M68,115$3.0M73,746-5,631-7.64%Reduce
KFG WEALTH MANAGEMENT, LLC
0.32%0.35%#28$2.8M63,759$2.7M66,390-2,631-3.96%Reduce
Cambridge Investment Research Advisors, Inc.
0.01%0.01%#163$2.8M62,050$3.0M74,390-12,340-16.59%Reduce
BLAIR WILLIAM & CO/IL
0.01%0.01%#160$2.5M56,187$2.4M57,890-1,703-2.94%Reduce
Dakota Wealth Management
0.05%0.05%#92$2.5M56,162$2.4M58,593-2,431-4.15%Reduce
WEALTH ALLIANCE, LLC
0.21%0.22%#42$2.5M55,299$2.3M55,29900.00%Unchanged
ATTICUS WEALTH MANAGEMENT, LLC
0.58%0.61%#11$2.4M54,628$2.2M55,028-400-0.73%Reduce
Keystone Wealth Services, LLC
0.45%0.52%#18$2.4M54,488$2.4M59,390-4,902-8.25%Reduce
Merit Financial Group, LLC
0.01%0.02%#135$2.3M51,564$2.2M54,749-3,185-5.82%Reduce
MTM FINANCIAL GROUP, LLC
0.98%0.99%#6$2.3M51,454$2.1M51,750-296-0.57%Reduce
MAI Capital Management
0.01%0.02%#152$2.2M48,777$4.2M103,258-54,481-52.76%Reduce
Southland Equity Partners LLC
0.38%0.39%#22$2.1M48,434$2.0M48,807-373-0.76%Reduce
MERCER GLOBAL ADVISORS INC /ADV
<0.01%<0.01%#191$2.1M47,452$2.0M48,063-611-1.27%Reduce
Apollon Wealth Management, LLC
0.03%0.03%#114$2.1M47,008$2.0M49,769-2,761-5.55%Reduce
IFP Advisors, Inc
0.04%0.05%#98$2.1M46,911$2.2M53,349-6,438-12.07%Reduce
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
<0.01%<0.01%#183$2.0M68,355$2.2M77,446-9,091-11.74%Reduce
Cresset Asset Management, LLC
0.01%0.01%#157$2.0M44,865$2.7M65,392-20,527-31.39%Reduce
Diligent Investors, LLC
0.43%0.44%#20$1.9M43,682$1.8M43,882-200-0.46%Reduce

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow