13FBOX
INNOVATOR ETFS · 13F Institutional Holdings
Options Calculator Rankings
I

INNOVATOR ETFS

BUFF
Institutions
163
Combined AUM (Q2 2026)
$667.6M
Combined Shares (Q2 2026)
12.7M
Overall Trend
Increase
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+1.8M
91 · 24 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-871,384
57 · 11 Exit · ≈
⚖️ Net
+906,210
Net Buy
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$667.6M
Institutions
163
New Buys
24
Adds
67
Reduces
46
Exits
11
Unchanged
26
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
LPL Financial LLC
0.02%0.02%#96$102.6M1.9M$82.4M1.7M+281,494+16.89%Add
ENVESTNET ASSET MANAGEMENT INC
0.01%0.02%#106$61.9M1.2M$56.9M1.2M+23,914+2.08%Add
Cetera Investment Advisers
0.03%0.03%#86$34.7M658,695$31.2M631,312+27,383+4.34%Add
OSAIC HOLDINGS, INC.
0.04%0.02%#81$30.0M568,582$12.6M255,669+312,913+122.39%Add
Kingsview Wealth Management, LLC
0.45%0.35%#29$25.7M520,381$25.7M520,38100.00%Unchanged
Prasad Wealth Partners, LLC
5.21%5.36%#5$21.6M410,619$19.7M398,244+12,375+3.11%Add
Collaborative Wealth Managment Inc.
8.82%8.55%#1$21.0M399,153$18.6M376,767+22,386+5.94%Add
LifeWealth Investments, LLC
5.23%4.97%#4$19.6M371,319$16.6M336,877+34,442+10.22%Add
Janney Montgomery Scott LLC
0.04%0.04%#80$18.9M357,980$17.5M353,218+4,762+1.35%Add
Holos Integrated Wealth LLC
8.55%8.19%#2$18.3M347,147$16.2M325,131+22,016+6.77%Add
RAYMOND JAMES FINANCIAL INC
<0.01%<0.01%#128$14.7M279,901$12.4M250,568+29,333+11.71%Add
UBS Group AG
<0.01%#137$13.8M261,085$00+261,085New Buy
Mutual Advisors, LLC
0.24%0.25%#40$13.0M246,563$11.5M232,087+14,476+6.24%Add
MTM FINANCIAL GROUP, LLC
5.55%5.57%#3$12.9M245,663$11.9M239,994+5,669+2.36%Add
COMMONWEALTH EQUITY SERVICES, LLC
0.01%0.02%#105$11.8M224,575$10.9M221,430+3,145+1.42%Add
HighTower Advisors, LLC
0.01%0.01%#116$10.9M206,416$9.4M190,082+16,334+8.59%Add
Quadcap Wealth Management, LLC
1.02%#17$10.5M200,096$00+200,096New Buy
Buska Wealth Management, LLC
3.74%3.79%#6$10.4M196,837$9.4M190,880+5,957+3.12%Add
Kestra Advisory Services, LLC
0.03%0.03%#87$9.8M185,124$7.9M159,258+25,866+16.24%Add
Cambridge Investment Research Advisors, Inc.
0.02%0.02%#98$9.4M177,621$9.1M183,451-5,830-3.18%Reduce
HARBOUR INVESTMENTS, INC.
0.11%0.13%#56$8.2M155,941$8.1M164,116-8,175-4.98%Reduce
World Investment Advisors
0.13%0.12%#50$8.0M152,508$7.5M152,047+461+0.30%Add
KFG WEALTH MANAGEMENT, LLC
0.83%0.88%#21$7.3M139,152$6.8M138,267+885+0.64%Add
GWN SECURITIES INC.
1.17%1.24%#15$7.0M133,359$6.5M131,397+1,962+1.49%Add
CALIBER WEALTH MANAGEMENT, LLC / KS
0.62%0.62%#23$6.4M121,964$5.6M114,349+7,615+6.66%Add
Beacon Pointe Advisors, LLC
0.03%0.03%#90$6.3M118,738$5.0M101,172+17,566+17.36%Add
Core Wealth Advisors, Inc.
1.16%1.24%#16$5.8M110,011$5.2M105,347+4,664+4.43%Add
MML INVESTORS SERVICES, LLC
0.01%0.01%#113$5.8M109,605$4.4M88,496+21,109+23.85%Add
Forvis Mazars Wealth Advisors, LLC
0.09%0.1%#61$5.3M101,355$5.4M109,606-8,251-7.53%Reduce
Seros Financial, LLC
2.62%2.88%#7$5.0M95,381$4.5M91,681+3,700+4.04%Add
Merit Financial Group, LLC
0.03%0.03%#91$4.7M88,808$4.4M88,171+637+0.72%Add
Garden State Investment Advisory Services LLC
0.85%1.07%#20$4.7M88,802$4.9M98,184-9,382-9.56%Reduce
CreativeOne Wealth, LLC
0.09%0.08%#60$4.2M79,875$3.4M69,290+10,585+15.28%Add
COLUMBIA ADVISORY PARTNERS LLC
2.24%2.36%#9$4.1M76,934$3.7M74,954+1,980+2.64%Add
Visionary Wealth Advisors
0.12%0.14%#52$3.0M57,170$3.1M63,485-6,315-9.95%Reduce
AXXCESS WEALTH MANAGEMENT, LLC
0.05%#76$2.9M55,939$00+55,939New Buy
MERCER GLOBAL ADVISORS INC /ADV
<0.01%<0.01%#129$2.7M51,821$3.0M60,386-8,565-14.18%Reduce
Wealthcare Advisory Partners LLC
0.05%0.05%#72$2.7M50,738$2.6M52,736-1,998-3.79%Reduce
Southland Equity Partners LLC
0.46%0.48%#28$2.6M50,291$2.5M50,29100.00%Unchanged
Blue Trust, Inc.
0.02%0.03%#95$2.6M49,472$2.7M54,031-4,559-8.44%Reduce
Glen Eagle Advisors, LLC
0.33%0.37%#37$2.6M49,308$2.6M53,367-4,059-7.61%Reduce
Capital Analysts, LLC
0.06%#68$2.5M48,018$00+48,018New Buy
INDEPENDENT FINANCIAL GROUP, LLC
0.05%#75$2.5M47,933$00+47,933New Buy
Comprehensive Financial Consultants Institutional, Inc.
0.66%0.65%#22$2.5M47,246$2.2M44,117+3,129+7.09%Add
PRINCIPAL SECURITIES, INC.
0.03%0.03%#88$2.4M46,348$2.2M44,023+2,325+5.28%Add
MILESTONE ASSET MANAGEMENT, LLC
0.36%0.41%#36$2.3M43,934$2.2M44,700-766-1.71%Reduce
CITADEL ADVISORS LLC
<0.01%<0.01%#155$2.3M43,868$831,57016,830+27,038+160.65%Add
Focus Financial Network, Inc.
0.07%0.08%#63$2.3M43,040$2.1M42,995+45+0.10%Add
Diligent Investors, LLC
0.49%0.51%#26$2.2M41,524$2.1M41,518+6+0.01%Add
JDM Financial Group LLC
0.41%0.77%#32$2.2M41,001$2.0M40,367+634+1.57%Add

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow