13FBOX
INNOVATOR ETFS TRUST · 13F Institutional Holdings
Options Calculator Rankings
I

INNOVATOR ETFS TRUST

PMAY
Institutions
212
Combined AUM (Q2 2026)
$650.2M
Combined Shares (Q2 2026)
15.9M
Overall Trend
Increase
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+4.2M
124 · 47 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-294,832
55 · 10 Exit · ≈
⚖️ Net
+3.9M
Net Buy
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$650.2M
Institutions
212
New Buys
47
Adds
77
Reduces
45
Exits
10
Unchanged
43
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
ALLIANCEBERNSTEIN L.P.
0.05%0.04%#90$135.4M3.4M$129.9M3.3M+109,908+3.35%Add
Penserra Capital Management LLC
0.55%0.78%#18$71.9M1.7M$66.4M1.7M+78,412+4.72%Add
OSAIC HOLDINGS, INC.
0.04%0.03%#93$37.1M897,402$20.2M505,052+392,350+77.69%Add
Brookstone Capital Management
0.34%0.07%#31$34.4M832,368$6.1M151,634+680,734+448.93%Add
RAYMOND JAMES FINANCIAL INC
0.01%<0.01%#167$21.7M524,966$11.2M281,348+243,618+86.59%Add
Focus Partners Wealth
0.02%0.02%#122$18.6M450,873$13.9M348,571+102,302+29.35%Add
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
0.03%#104$18.5M445,280$00+445,280New Buy
COMMONWEALTH EQUITY SERVICES, LLC
0.02%0.02%#127$14.5M349,970$12.0M299,561+50,409+16.83%Add
LPL Financial LLC
<0.01%<0.01%#183$13.1M317,011$11.1M278,231+38,780+13.94%Add
Cetera Investment Advisers
0.01%0.01%#143$12.0M290,038$9.3M232,615+57,423+24.69%Add
Beacon Pointe Advisors, LLC
0.05%0.03%#89$9.9M239,097$6.6M164,384+74,713+45.45%Add
Southland Equity Partners LLC
1.65%1.79%#4$9.4M228,425$9.2M229,831-1,406-0.61%Reduce
HighTower Advisors, LLC
0.01%<0.01%#159$8.4M203,128$4.1M103,635+99,493+96.00%Add
Heck Capital Advisors, LLC
0.44%0.54%#21$7.4M178,110$7.2M181,011-2,901-1.60%Reduce
TRUIST FINANCIAL CORP
0.01%0.01%#158$7.1M171,121$5.6M139,020+32,101+23.09%Add
LYNX CAPITAL GROUP LTD /ADV
2.71%#2$6.7M162,261$00+162,261New Buy
ENVESTNET ASSET MANAGEMENT INC
<0.01%<0.01%#189$6.7M161,643$4.2M104,106+57,537+55.27%Add
Kestra Advisory Services, LLC
0.02%0.03%#125$5.7M137,675$8.1M202,460-64,785-32.00%Reduce
Advisory Alpha, LLC
0.14%0.04%#58$5.7M137,093$1.5M36,932+100,161+271.20%Add
McAlister, Sweet & Associates, Inc.
2.84%3.09%#1$5.3M128,672$5.0M124,388+4,284+3.44%Add
Cassady Wealth & Retirement Planning, LLC
2.47%1.63%#3$5.3M128,436$3.4M83,194+45,242+54.38%Add
Steward Partners Investment Advisory, LLC
0.02%<0.01%#112$4.7M113,069$727,02818,203+94,866+521.16%Add
MAI Capital Management
0.02%0.01%#131$4.3M103,035$2.2M54,671+48,364+88.46%Add
Caprock Group, LLC
0.08%#75$3.9M95,612$00+95,612New Buy
Keating Financial Advisory Services, Inc.
0.5%0.57%#20$3.8M92,385$3.5M88,744+3,641+4.10%Add
Cambridge Investment Research Advisors, Inc.
0.01%0.01%#154$3.7M90,733$3.0M76,017+14,716+19.36%Add
INDEPENDENT FINANCIAL GROUP, LLC
0.07%#77$3.7M89,387$00+89,387New Buy
CoreCap Advisors, LLC
0.11%0.1%#64$3.7M89,165$3.0M74,959+14,206+18.95%Add
MTM FINANCIAL GROUP, LLC
1.54%1.62%#5$3.6M87,287$3.4M86,274+1,013+1.17%Add
ARS Wealth Advisors Group, LLC
0.28%0.3%#41$3.6M86,122$3.6M89,327-3,205-3.59%Reduce
Castle Rock Wealth Management, LLC
0.69%0.71%#15$3.5M84,527$3.3M82,427+2,100+2.55%Add
ATTICUS WEALTH MANAGEMENT, LLC
0.83%0.98%#13$3.5M84,473$3.6M90,861-6,388-7.03%Reduce
KFG WEALTH MANAGEMENT, LLC
0.39%0.32%#26$3.5M84,313$2.5M62,457+21,856+34.99%Add
Chris Bulman Inc
1.18%1.24%#8$3.2M78,200$2.8M70,594+7,606+10.77%Add
Janney Montgomery Scott LLC
0.01%0.01%#165$3.2M77,134$2.7M66,983+10,151+15.15%Add
SUSQUEHANNA INTERNATIONAL GROUP, LLP
<0.01%<0.01%#199$3.2M76,724$2.1M52,994+23,730+44.78%Add
Wood Tarver Financial Group, LLC
0.75%0.67%#14$3.2M76,541$2.4M60,919+15,622+25.64%Add
IFP Advisors, Inc
0.05%0.06%#88$2.8M68,892$2.7M66,434+2,458+3.70%Add
Cresset Asset Management, LLC
0.01%<0.01%#148$2.8M68,589$306,9397,685+60,904+792.50%Add
OneDigital Investment Advisors LLC
0.02%0.03%#115$2.8M66,857$2.7M67,289-432-0.64%Reduce
WPWealth LLP
0.39%0.56%#24$2.7M64,404$3.7M92,376-27,972-30.28%Reduce
WEALTH ALLIANCE, LLC
0.22%0.24%#47$2.6M63,706$2.5M61,991+1,715+2.77%Add
YARGER WEALTH STRATEGIES, LLC
0.94%0.99%#11$2.6M63,165$2.5M61,468+1,697+2.76%Add
Merit Financial Group, LLC
0.02%0.02%#130$2.6M63,552$2.5M62,533+1,019+1.63%Add
CORRADO ADVISORS, LLC
1.33%1.36%#6$2.6M65,367$2.6M65,36700.00%Unchanged
BLAIR WILLIAM & CO/IL
0.01%<0.01%#162$2.6M63,147$1.6M40,327+22,820+56.59%Add
JANE STREET GROUP, LLC
<0.01%<0.01%#201$2.5M61,312$545,42113,656+47,656+348.97%Add
Bellwether Advisors, LLC
0.37%0.13%#29$2.5M60,745$761,33619,062+41,683+218.67%Add
CreativeOne Wealth, LLC
0.05%0.04%#86$2.5M60,251$1.7M41,413+18,838+45.49%Add
AE Wealth Management LLC
0.01%0.01%#142$2.3M56,783$2.3M56,568+215+0.38%Add

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow