13FBOX
AMPLIFY ONLINE RETAIL ETF · 13F Institutional Holdings
Options Calculator Rankings
A

AMPLIFY ONLINE RETAIL ETF

IBUY
Institutions
39
Combined AUM (Q2 2026)
$20.3M
Combined Shares (Q2 2026)
293,256
Overall Trend
Decrease
All institutions combined
📥 Inflow (Q1 2026→Q2 2026)
+47,481
10 · 4 New Buys · ≈
📤 Outflow (Q1 2026→Q2 2026)
-101,848
26 · 10 Exit · ≈
⚖️ Net
-54,367
Net Sell
💰 Net Value
≈ —
est. price
Latest AUM (Q2 2026)
$20.3M
Institutions
39
New Buys
4
Adds
6
Reduces
16
Exits
10
Unchanged
13
Ownership TrendPortfolio %Prev Q %RankQ2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
LPL Financial LLC
<0.01%<0.01%#14$4.0M57,377$3.8M60,223-2,846-4.73%Reduce
Moran Wealth Management, LLC
0.08%0.07%#4$2.9M41,625$2.2M34,604+7,021+20.29%Add
SFI Advisors, LLC
2.17%2.54%#1$2.5M36,416$2.4M38,637-2,221-5.75%Reduce
FLOW TRADERS U.S. LLC
0.1%0.02%#3$2.4M35,212$649,00010,374+24,838+239.43%Add
SUSQUEHANNA INTERNATIONAL GROUP, LLP
<0.01%<0.01%#21$1.9M27,585$1.7M27,821-236-0.85%Reduce
Cambridge Investment Research Advisors, Inc.
<0.01%<0.01%#11$1.2M17,541$1.1M18,250-709-3.88%Reduce
Ameritas Advisory Services, LLC
0.02%0.03%#6$1.1M16,614$709,93511,356+5,258+46.30%Add
MORGAN STANLEY
<0.01%<0.01%#32$557,4628,065$746,4489,799-1,734-17.70%Reduce
RAYMOND JAMES FINANCIAL INC
<0.01%<0.01%#22$506,6497,330$487,5577,799-469-6.01%Reduce
GOLDMAN SACHS GROUP INC
<0.01%#29$449,4266,502$00+6,502New Buy
Rockefeller Capital Management L.P.
<0.01%<0.01%#15$434,7696,289$393,2246,28900.00%Unchanged
Carter Financial Group, INC.
0.16%0.17%#2$312,3134,518$282,4704,51800.00%Unchanged
OSAIC HOLDINGS, INC.
<0.01%<0.01%#18$285,0414,123$225,2683,603+520+14.43%Add
Cetera Investment Advisers
<0.01%<0.01%#19$236,0193,415$365,4595,846-2,431-41.58%Reduce
ROYAL BANK OF CANADA
<0.01%<0.01%#30$225,0003,250$195,0003,111+139+4.47%Add
NATIONS FINANCIAL GROUP INC, /IA/ /ADV
0.01%#7$213,1483,083$00+3,083New Buy
AMERIPRISE FINANCIAL INC
<0.01%<0.01%#28$200,5052,901$1.4M23,125-20,224-87.46%Reduce
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO
<0.01%<0.01%#26$139,9032,024$122,7841,964+60+3.05%Add
Swisher Financial Concepts, Inc.
0.06%0.15%#5$97,3921,409$266,0394,255-2,846-66.89%Reduce
WELLS FARGO & COMPANY/MN
<0.01%<0.01%#33$90,5191,310$82,4751,319-9-0.68%Reduce
US BANCORP \DE\
<0.01%<0.01%#24$75,5491,093$68,3301,09300.00%Unchanged
Larson Financial Group LLC
<0.01%<0.01%#13$69,7711,009$63,7291,019-10-0.98%Reduce
UBS Group AG
<0.01%<0.01%#36$50,804735$75,0821,201-466-38.80%Reduce
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC
0.01%0.01%#8$48,730705$44,07470500.00%Unchanged
HARBOUR INVESTMENTS, INC.
<0.01%<0.01%#16$41,600602$43,876701-99-14.12%Reduce
Golden State Wealth Management, LLC
<0.01%<0.01%#10$41,473600$37,51060000.00%Unchanged
PRIVATE TRUST CO NA
<0.01%<0.01%#12$29,653429$26,81942900.00%Unchanged
Allworth Financial LP
<0.01%<0.01%#23$20,759300$18,77530000.00%Unchanged
Horizon Investments, LLC
<0.01%<0.01%#20$19,077276$43,514696-420-60.34%Reduce
JONES FINANCIAL COMPANIES LLLP
<0.01%<0.01%#35$16,282234$14,17723400.00%Unchanged
Elevated Capital Advisors, LLC
<0.01%<0.01%#9$15,207220$13,75422000.00%Unchanged
NewEdge Advisors, LLC
<0.01%<0.01%#27$13,839200$12,51620000.00%Unchanged
FINANCIAL CONSULATE, INC
<0.01%<0.01%#17$4,83970$4,3777000.00%Unchanged
SIMPLEX TRADING, LLC
<0.01%#37$3,87056$00+56New Buy
Federation des caisses Desjardins du Quebec
<0.01%<0.01%#34$3,72954$3,3735400.00%Unchanged
FMR LLC
<0.01%<0.01%#39$2,93342$3,12650-8-16.00%Reduce
Qube Research & Technologies Ltd
<0.01%<0.01%#38$2,35034$4,75176-42-55.26%Reduce
VALLEY NATIONAL ADVISERS INC
<0.01%#31$2774$00+4New Buy
DHJJ Financial Advisors, Ltd.
<0.01%<0.01%#25$2774$251400.00%Unchanged

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow