13FBOX
Sterling Investment Counsel, LLC · 13F Holdings
Options Calculator Rankings

Sterling Investment Counsel, LLC

No.4714 Data as of 2026Q2
Latest AUM (Q2 2026)
$424.8M
QoQ Change Q1 2026
+$68.0M+19.1%
Holdings
195
New Buys
9
Adds
84
Reduces
75
Exits
10
Unchanged
27
Holdings Value Trend
Holdings by Sector
Stock Ownership TrendPortfolio %Prev Q %Q2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
IISHARES TRIVW
9.32%8.98%$39.6M287,866$32.0M283,172+4,694+1.66%Add
IINVESCO NASDAQ 100 ETFQQQM
8.76%8.05%$37.2M122,854$28.7M120,899+1,955+1.62%Add
JJ P MORGAN EXCHANGE TRADED FJEPI
7.33%8.46%$31.1M551,241$30.2M532,358+18,883+3.55%Add
CCAPITAL GROUP INTL FOCUS EQTCGXU
7.14%7.06%$30.3M876,583$25.2M854,424+22,159+2.59%Add
APPLE INCAAPL
4.03%4.31%$17.1M59,160$15.4M60,631-1,471-2.43%Reduce
IISHARES COREIJH
3.68%3.76%$15.6M202,585$13.4M198,909+3,676+1.85%Add
JJ P MORGAN EXCHANGE TRADED FJTNY
3%$12.7M253,686$00+253,686New Buy
ALPHABET INCGOOGL
2.7%2.59%$11.5M32,127$9.2M32,137-10-0.03%Reduce
IISHARES COREIJR
2.42%2.38%$10.3M69,218$8.5M68,287+931+1.36%Add
FFIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETFFTEC
2.39%2.02%$10.1M35,541$7.2M34,567+974+2.82%Add
NVIDIA CORPORATIONNVDA
2.27%2.25%$9.6M48,228$8.0M46,091+2,137+4.64%Add
IISHARES MSCI EMERGING MARKETS EX CHINA ETFEMXC
2.26%2.06%$9.6M93,707$7.3M93,313+394+0.42%Add
IISHARES TRIVV
2.04%2.14%$8.7M11,581$7.6M11,671-90-0.77%Reduce
AMAZON COM INCAMZN
1.73%1.76%$7.3M30,771$6.3M30,226+545+1.80%Add
MICROSOFT CORPMSFT
1.58%1.8%$6.7M17,940$6.4M17,383+557+3.20%Add
BERKSHIRE HATHAWAY INC DELBRK.B
1.29%1.49%$5.5M10,969$5.3M11,059-90-0.81%Reduce
JPMORGAN CHASE & COJPM
1.12%1.23%$4.8M14,512$4.4M14,904-392-2.63%Reduce
PALO ALTOPANW
1.05%0.56%$4.5M13,083$2.0M12,533+550+4.39%Add
META PLATFORMS INCMETA
1.04%1.16%$4.4M7,827$4.1M7,244+583+8.05%Add
WALMART INCWMT
0.95%1.24%$4.0M35,483$4.4M35,515-32-0.09%Reduce
VISA INCV
0.92%0.97%$3.9M11,359$3.5M11,433-74-0.65%Reduce
GE VERNOVA INCGEV
0.84%0.74%$3.6M3,036$2.7M3,039-3-0.10%Reduce
COCA COLA COKO
0.76%0.84%$3.2M39,946$3.0M39,391+555+1.41%Add
SSTATE STR SPDR S&P 500 ETF TSPY
0.71%0.74%$3.0M4,067$2.6M4,072-5-0.12%Reduce
ELI LILLY & COLLY
0.66%0.59%$2.8M2,327$2.1M2,306+21+0.91%Add
AAlphabet Inc Class CGOOG
0.65%0.63%$2.7M7,782$2.3M7,880-98-1.24%Reduce
IISHARES RUSSELLIWF
0.62%0.66%$2.7M21,357$2.3M5,493+15,864+288.80%Add
BROADCOM INCAVGO
0.61%0.57%$2.6M6,815$2.0M6,523+292+4.48%Add
ABBVIE INCABBV
0.55%0.54%$2.3M9,241$1.9M8,810+431+4.89%Add
CITIZENS FINL GROUP INCCFG
0.54%0.54%$2.3M32,884$1.9M32,304+580+1.80%Add
IISHARES TRIXUS
0.54%0.65%$2.3M24,009$2.3M26,708-2,699-10.11%Reduce
IISHARES TRDGRO
0.54%0.6%$2.3M30,186$2.2M30,656-470-1.53%Reduce
EATON CORP PLCETN
0.52%0.53%$2.2M5,222$1.9M5,273-51-0.97%Reduce
IISHARES S&PIVE
0.52%0.58%$2.2M9,740$2.1M9,811-71-0.72%Reduce
IISHARES S&PIUSG
0.49%0.55%$2.1M11,129$2.0M12,610-1,481-11.74%Reduce
ANALOG DEVICES INC COMADI
0.48%0.47%$2.1M5,187$1.7M5,218-31-0.59%Reduce
AMPHENOL CORPAPH
0.48%0.4%$2.1M11,682$1.4M11,320+362+3.20%Add
SERVICENOW INCNOW
0.47%0.5%$2.0M20,247$1.8M16,940+3,307+19.52%Add
CCITIGROUP INCC
0.46%0.43%$1.9M13,861$1.5M13,619+242+1.78%Add
AMERICAN ELEC PWR CO INCAEP
0.43%0.48%$1.8M13,355$1.7M13,020+335+2.57%Add
HOME DEPOT INCHD
0.41%0.44%$1.7M4,896$1.6M4,777+119+2.49%Add
MERCK & CO INCMRK
0.4%0.44%$1.7M13,344$1.6M13,079+265+2.03%Add
GGlobal X Funds Robotics & Artificial Intelligence EtfBOTZ
0.4%0.4%$1.7M45,056$1.4M42,811+2,245+5.24%Add
SEAGATE TECHNOLOGY HLDNGS PLSTX
0.4%0.2%$1.7M1,749$696,9431,779-30-1.69%Reduce
SSELECT SECTOR SPDR TRXLE
0.39%0.64%$1.7M31,515$2.3M37,148-5,633-15.16%Reduce
AARK ETF TR WEB X.OARKW
0.39%0.36%$1.6M11,380$1.3M10,769+611+5.67%Add
IINVESCO QQQ TRVOO
0.39%0.36%$1.6M2,230$1.3M2,228+2+0.09%Add
MCDONALDS CORPMCD
0.37%0.46%$1.6M5,824$1.6M5,303+521+9.82%Add
IISHARES TRSHYG
0.37%0.43%$1.6M37,038$1.5M36,467+571+1.57%Add
TTHERMO FISHER SCIENTIFIC INCTMO
0.36%0.4%$1.5M3,090$1.4M2,900+190+6.55%Add

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow