13FBOX
HERON FINANCIAL GROUP, LLC · 13F Holdings
Options Calculator Rankings

HERON FINANCIAL GROUP, LLC

No.10045 Data as of 2023Q2
Latest AUM (Q2 2023)
$184.8M
QoQ Change Q1 2023
+$3.5M+1.9%
Holdings
142
New Buys
3
Adds
47
Reduces
52
Exits
5
Unchanged
40
Holdings Value Trend
Holdings by Sector
Stock Ownership TrendPortfolio %Prev Q %Q2 2023 ValueQ2 2023 SharesPrev Q ValuePrev Q SharesShares ChangeAction
VVANGUARD INDEX FDSVUG
5.55%5.14%$10.3M36,268$9.3M37,397-1,129-3.02%Reduce
VVANGUARD INDEX FDSVOO
5.37%5.14%$9.9M24,355$9.3M24,788-433-1.75%Reduce
IISHARES TREFAV
4.65%5.03%$8.6M127,460$9.1M134,736-7,276-5.40%Reduce
IISHARES RUSSELL MIDCAP ETFIWR
4.49%4.58%$8.3M113,546$8.3M118,915-5,369-4.51%Reduce
IISHARES RUSSELL MID-CAP GROWTH ETFIWP
4.44%4.49%$8.2M84,868$8.1M89,370-4,502-5.04%Reduce
IISHARES TRIJJ
4.3%4.4%$8.0M74,264$8.0M77,705-3,441-4.43%Reduce
VVANGUARD WHITEHALL FDSVYM
3.83%3.87%$7.1M66,684$7.0M66,551+133+0.20%Add
IISHARES RUSSELL 2000 GROWTH ETFIWO
3.77%3.67%$7.0M28,691$6.6M29,317-626-2.14%Reduce
VVANGUARD INDEX FDSVB
3.63%3.68%$6.7M33,700$6.7M35,178-1,478-4.20%Reduce
IISHARES RUSSELL 2000 VALUE ETFIWN
3.39%3.46%$6.3M44,534$6.3M45,860-1,326-2.89%Reduce
APPLE INCAAPL
2.73%2.4%$5.0M25,979$4.4M26,447-468-1.77%Reduce
IISHARES TRIWV
2.27%2.16%$4.2M16,453$3.9M16,674-221-1.33%Reduce
MICROSOFT CORPMSFT
1.57%1.4%$2.9M8,501$2.5M8,780-279-3.18%Reduce
JJ P MORGAN EXCHANGE TRADED FJPEM
1.42%1.41%$2.6M51,843$2.6M50,714+1,129+2.23%Add
TTHERMO FISHER SCIENTIFIC INCTMO
1.41%1.59%$2.6M5,006$2.9M5,00600.00%Unchanged
IINVESCO EXCH TRADED FD TR IIPGX
1.2%1.24%$2.2M195,358$2.3M196,437-1,079-0.55%Reduce
MORGAN STANLEYMS
1.18%1.23%$2.2M25,449$2.2M25,347+102+0.40%Add
PPACER FDS TRCOWZ
1.1%1.29%$2.0M42,606$2.3M49,715-7,109-14.30%Reduce
BERKSHIRE HATHAWAY INC DELBRK.B
1.09%1.01%$2.0M5,899$1.8M5,917-18-0.30%Reduce
LYONDELLBASELL INDUSTRIES NV SHS - A -LYB
1.07%1.1%$2.0M21,593$2.0M21,243+350+1.65%Add
ILLINOIS TOOLITW
1.07%1.06%$2.0M7,926$1.9M7,92600.00%Unchanged
T-MOBILE US INC COMTMUS
1.06%1.07%$2.0M14,163$1.9M13,432+731+5.44%Add
AON PLC SHS CL AAON
1.04%0.95%$1.9M5,583$1.7M5,493+90+1.64%Add
EXXON MOBIL CORPXOM
0.97%1.01%$1.8M16,762$1.8M16,786-24-0.14%Reduce
JPMORGAN CHASE & COJPM
0.92%0.85%$1.7M11,638$1.5M11,818-180-1.52%Reduce
JOHNSON & JOHNSONJNJ
0.91%0.85%$1.7M10,117$1.5M9,980+137+1.37%Add
TELEFLEX INCORPORATEDTFX
0.84%0.9%$1.6M6,451$1.6M6,431+20+0.31%Add
COSTCO WHOLESALE CORPORATIONCOST
0.83%0.76%$1.5M2,854$1.4M2,764+90+3.26%Add
NNEXTERA ENERGY INCNEE
0.82%0.86%$1.5M20,417$1.6M20,308+109+0.54%Add
AMAZON COM INCAMZN
0.78%0.63%$1.5M11,127$1.1M11,048+79+0.72%Add
FAIR ISAAC CORPFICO
0.78%0.68%$1.4M1,780$1.2M1,750+30+1.71%Add
MASTERCARD INCORPORATEDMA
0.71%0.66%$1.3M3,333$1.2M3,303+30+0.91%Add
UNITEDHEALTH GROUP INCUNH
0.7%0.7%$1.3M2,682$1.3M2,683-1-0.04%Reduce
DTE ENERGY CO COMDTE
0.68%0.69%$1.3M11,489$1.2M11,398+91+0.80%Add
IISHARES TRPFF
0.64%0.66%$1.2M38,462$1.2M38,482-20-0.05%Reduce
VALERO ENERGY CORP COMVLO
0.62%0.78%$1.1M9,708$1.4M10,088-380-3.77%Reduce
PROCTER & GAMBLE COPG
0.62%0.63%$1.1M7,502$1.1M7,691-189-2.46%Reduce
ADOBE INC COMADBE
0.6%0.48%$1.1M2,269$874,7902,270-1-0.04%Reduce
CISCO SYS INCCSCO
0.59%0.62%$1.1M20,909$1.1M21,392-483-2.26%Reduce
DUKE ENERGY CORP NEWDUK
0.57%0.62%$1.0M11,684$1.1M11,639+45+0.39%Add
VERIZON COMMUNICATIONS INCVZ
0.55%0.56%$1.0M27,337$1.0M26,278+1,059+4.03%Add
VVANGUARD BD INDEX FDSBIV
0.53%0.55%$982,42913,059$1.0M13,079-20-0.15%Reduce
IINVESCO DORSEY WRIGHT EMERGING MARKETS MOMENTUM ETFPIE
0.53%0.53%$980,10451,666$965,21352,092-426-0.82%Reduce
ANALOG DEVICES INC COMADI
0.52%0.53%$963,1414,944$967,7594,907+37+0.75%Add
EDWARDS LIFESCIENCES CORPEW
0.5%0.44%$923,1139,786$791,3959,566+220+2.30%Add
MERCK & CO INCMRK
0.49%0.44%$905,1197,844$802,0747,539+305+4.05%Add
SMUCKER J M COSJM
0.46%0.49%$844,0335,716$888,4595,646+70+1.24%Add
HOME DEPOT INCHD
0.45%0.43%$840,2812,705$786,4952,665+40+1.50%Add
CCOMMERCIAL METALS COCMC
0.45%0.42%$824,02415,648$765,18715,64800.00%Unchanged
ELI LILLY & COLLY
0.45%0.34%$822,5911,754$616,0951,794-40-2.23%Reduce

🧭 Institutional Sector Flow Heatmap

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