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Willis Investment Counsel · 13F Holdings
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Willis Investment Counsel

No.1689 Data as of 2026Q2
Latest AUM (Q2 2026)
$2.10B
QoQ Change Q1 2026
+$266.8M+14.6%
Holdings
125
New Buys
6
Adds
74
Reduces
28
Exits
4
Unchanged
17
Holdings Value Trend
Holdings by Sector
Stock Ownership TrendPortfolio %Prev Q %Q2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
CISCO SYS INCCSCO
4.95%3.53%$103.9M884,202$64.7M834,057+50,145+6.01%Add
JOHNSON & JOHNSONJNJ
3.75%3.86%$78.6M309,486$70.7M289,418+20,068+6.93%Add
TEXAS INSTRS INCTXN
3.37%2.83%$70.6M237,001$51.8M266,644-29,643-11.12%Reduce
CATERPILLAR INCCAT
2.77%1.92%$58.1M54,570$35.2M49,686+4,884+9.83%Add
CHUBB LIMITEDCB
2.65%2.74%$55.5M162,875$50.1M153,791+9,084+5.91%Add
LOCKHEED MARTIN CORPLMT
2.34%3.01%$49.0M96,275$55.1M91,239+5,036+5.52%Add
PAYCHEX INC COMPAYX
2.19%2.2%$46.0M467,688$40.3M437,030+30,658+7.02%Add
MICROSOFT CORPMSFT
2.15%2.29%$45.2M121,147$42.0M113,434+7,713+6.80%Add
PFIZER INCPFE
2.09%2.63%$43.8M1.8M$48.2M1.7M+100,571+5.85%Add
MERCK & CO INCMRK
1.92%2.06%$40.2M312,767$37.7M313,718-951-0.30%Reduce
HOME DEPOT INCHD
1.9%1.93%$39.8M112,868$35.4M107,483+5,385+5.01%Add
AFLAC INC COMAFL
1.81%1.81%$38.1M324,544$33.2M302,180+22,364+7.40%Add
FORTINET INCFTNT
1.69%0.88%$35.5M230,869$16.0M196,239+34,630+17.65%Add
EXXON MOBIL CORPXOM
1.61%2.13%$33.8M246,874$39.0M229,781+17,093+7.44%Add
HERSHEY CO COMHSY
1.6%2.05%$33.5M190,740$37.6M180,961+9,779+5.40%Add
GENERAC HLDGS INCGNRC
1.59%1.55%$33.4M113,995$28.4M145,421-31,426-21.61%Reduce
KEYSIGHT TECHNOLOGIES INCKEYS
1.59%1.25%$33.3M95,062$22.9M80,993+14,069+17.37%Add
AUTOMATIC DATA PROCESSING INADP
1.58%1.65%$33.2M148,056$30.2M148,456-400-0.27%Reduce
ACCENTURE PLC IRELANDACN
1.58%2.11%$33.1M265,973$38.6M194,798+71,175+36.54%Add
EATON CORP PLCETN
1.56%1.51%$32.8M76,973$27.6M77,073-100-0.13%Reduce
PEPSICO INCPEP
1.55%1.94%$32.4M239,514$35.6M229,052+10,462+4.57%Add
MEDTRONIC PLCMDT
1.55%1.86%$32.4M414,539$34.0M392,048+22,491+5.74%Add
APPLE INCAAPL
1.53%1.51%$32.2M111,285$27.7M109,136+2,149+1.97%Add
QUEST DIAGNOSTICS INCDGX
1.53%1.62%$32.1M151,500$29.7M151,800-300-0.20%Reduce
ABBOTT LABORATORIESABT
1.49%1.12%$31.3M345,349$20.5M199,349+146,000+73.24%Add
PROCTER & GAMBLE COPG
1.46%1.65%$30.7M209,370$30.3M209,767-397-0.19%Reduce
CONOCOPHILLIPSCOP
1.36%1.86%$28.5M274,201$34.0M257,433+16,768+6.51%Add
AMERICAN ELEC PWR CO INCAEP
1.32%1.46%$27.8M203,038$26.7M203,538-500-0.25%Reduce
BHP BILLITON LIMITED SPONSORED ADSBHP
1.32%1.25%$27.6M331,239$22.9M315,009+16,230+5.15%Add
WW GRAINGER INCGWW
1.3%0.99%$27.3M20,102$18.2M16,696+3,406+20.40%Add
VALERO ENERGY CORP COMVLO
1.29%1.41%$27.2M104,300$25.8M104,600-300-0.29%Reduce
SSANOFI SA SPONSORED ADRSNY
1.22%1.59%$25.7M602,300$29.1M604,000-1,700-0.28%Reduce
JPMORGAN CHASE & COJPM
1.21%1.25%$25.5M77,798$22.9M77,879-81-0.10%Reduce
DARDEN RESTAURANTS INCDRI
1.2%1.31%$25.2M122,400$24.0M122,600-200-0.16%Reduce
TRACTOR SUPPLY CO COMTSCO
1.14%1.69%$24.0M759,707$31.0M683,231+76,476+11.19%Add
3M CO COMMMM
1.13%1.08%$23.8M146,840$19.8M136,570+10,270+7.52%Add
VERIZON COMMUNICATIONS INCVZ
1.13%1.53%$23.6M557,990$28.1M559,500-1,510-0.27%Reduce
GENERAL DYNAMICS CORPGD
1.12%1.25%$23.6M66,500$22.9M66,700-200-0.30%Reduce
AMERICAN EXPRESS COAXP
1.09%0.95%$22.9M67,676$17.3M57,236+10,440+18.24%Add
MCDONALDS CORPMCD
1.09%1.44%$22.8M84,485$26.4M84,785-300-0.35%Reduce
SHELL PLCSHEL
1.08%1.41%$22.6M292,008$25.8M277,520+14,488+5.22%Add
APPLIED MATLS INCAMAT
1.07%0.49%$22.5M31,135$9.0M26,449+4,686+17.72%Add
CLOROX CO DELCLX
1.04%1.3%$21.9M229,300$23.8M230,000-700-0.30%Reduce
DEERE & CODE
1.03%1.06%$21.7M34,200$19.3M34,300-100-0.29%Reduce
ELI LILLY & COLLY
1.03%0.74%$21.6M18,017$13.6M14,777+3,240+21.93%Add
ADOBE INC COMADBE
1.01%0.72%$21.3M103,802$13.2M54,239+49,563+91.38%Add
ECOLAB INCECL
1.01%0.94%$21.1M75,319$17.2M64,490+10,829+16.79%Add
AAT&T INCT
1%1.61%$21.0M1.0M$29.4M1.0M-1,600-0.16%Reduce
DUKE ENERGY CORP NEWDUK
0.97%1.15%$20.3M160,137$21.0M160,282-145-0.09%Reduce
EMERSON ELEC COEMR
0.95%1%$19.9M139,200$18.3M139,600-400-0.29%Reduce

🧭 Institutional Sector Flow Heatmap

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